{"code":1,"data":[{"id":"457","title":"Ultra Gobi 19 Starts, TOREAD Sponsors Teams from Multiple Universities to 'Go West' TOREAD","cover":"https:\/\/www.toread.com.cn\/Uploads\/2024\/1119\/732d5289a2b6c36dd99d88f07889d019.jpg","summary":"On September 29, the 19th Ultra Gobi (referred to as "Go 19") set off as scheduled in Guazhou, Gansu, and a group of "Go enthusiasts" embarked on Xuanzang's westward journey like "travelers".This is a four-day competition spanning 121 kilometers, with 120 participating teams from over 70 business schools and brands around the world, 5,833 go enthusiasts, and 2,774 on-site staff. Nearly 10,000 people participated, fearlessly moving step by step toward the finish line.(EMBA Go 19 team of National School of Development)Ultra Gobi is a segmented multi-day cross-country running event featuring renowned business schools and brand enterprises as the main participants. It originated from business along the Silk Road over two thousand years ago and was first held in Dunhuang and Guazhou, China in 2006.The theme of the Go 19 event is "No-eastward Walker without Success", reflecting the vow made by Xuanzang in the Gobi Desert of Mohe Yanqi (known as the "800-mile Flowing Sand" in history), "We will not return to the east until we reach India. "No-eastward Walker without Success” is a vivid description of Xuanzang's unwavering spirit of heading west and never giving up until his goal is achieved. It not only reflects Xuanzang's determination and perseverance in extremely harsh environments, but also becomes a spiritual symbol of the Gobi Challenge, inspiring participants to keep moving forward and challenge themselves.Inspired by Xuanzang's spirit, Ultra Gobi condensed the event spirit with "ideal, action, persistence and transcendence" as the core, hoping to approach Xuanzang's tough state of mind in the process of organizing participants to hike the ancient road, and thus complete the remolding of self-will.（EMBA Go 19 Team of Tongji University School of Economics and Management)In Go 19, the contestants crossed the starting line together and embarked on the road that Xuanzang conquered. Through immersive physical training and cultural experience, we aim to fit the thoughts of ancient Chinese celebrities and make the "Xuanzang Spirit" a common paradigm for human persistence and transcendence.Ultra Gobi has never been a solo journey, but a team challenge. Go enthusiasts traveled through the uninhabited Gobi as a team, facing a long journey of more than 120 kilometers and four days and three nights of camping in the open air, everyone helped each other, worked together, relied on each other and encouraged each other when their physical fitness reached the limit, and kept fighting for team honor.(EMBA Go 19 Team of School of Finance, Renmin University of China)TOREAD, as a leading outdoor brand in China, provided customized professional clothing and equipment for many university teams, such as EMBA of the National School of Development, EMBA of the School of Economics and Management of Tongji University, EMBA of School of Finance of the Renmin University of China, EMBA of School of Management of Beijing Institute of Technology, and accompanied them on the road of Xuanzang, pursuing their original aspirations and “exploring bravely". These garments are equipped with the "Polar Bionic Technology Platform 2.0" independently developed by TOREAD, which greatly improves the product's functional properties such as breathability, skin-friendly, durability, and warmth.This is not the first time that TOREAD has appeared in Ultra Gobi. Over the years, TOREAD has continuously optimized and upgraded its products, making every effort to meet the needs of participants in different environmental conditions and gaining high recognition.(EMBA Go 19 Team of Beijing Institute of Technology School of Management)In the future, TOREAD, together with more contestants with courage and belief, will travel from the starting point to the endpoint, meet former challengers batches after batches on the ancient Millennium road, follow them all the way, move forward, and gain friendship and growth.(Note: Pictures from The Thousand Year Path of Xuanzang Culture )"},{"id":"454","title":"TOREAD Boosts 2024 Trekking China · The National Trekking Activity（Ganzi Luhuo）","cover":"https:\/\/www.toread.com.cn\/Uploads\/2024\/0816\/942109519053bea697a7bc5ae7957a54.jpg","summary":"From July 23rd to 24th, the holding of the 2024 Trekking China · The National Trekking Activity (Ganzi Luhuo) was a success. The event was guided by the Chinese Mountaineering Association, hosted by the Ganzi Prefecture Education and Sports Bureau, the Luhuo County People’s Government, and undertaken by the Ganzi Tibetan Autonomous Prefecture Sports Center and the Luhuo County Education and Sports Bureau. There was a total of 65 avid trekkers from 15 cities across the country participating in this event. TOREAD provided professional outdoor clothing and equipment including jackets, rash guards, and quick-drying T-shirts for the event, providing all-round protection for avid trekkers.Different from the past events, the trekking route of this event was a high-altitude trekking route. This trekking route was divided into two sections. The first section was from Luhuo Old Street to Jiaona Village, which was 13 kilometers long; the second section was the section around Lake Casa, which was 14 kilometers long. The average altitude of the two sections of the trekking route was 3,100 meters, with the highest pass was 3,503 meters, and the total close-door time was 10 hours. On the one hand, such a route design allowed avid trekkers to enjoy the beautiful scenery and characteristic Bangke houses along the way and other ethnic customs. On the other hand, trekkers also can experience the diverse climate of the highlands and mountains.An avid trekker who participated in the event said that although participating in the event in high altitude from low altitude was a bit of altitude sickness, the beautiful scenery along the way offset the physical discomfort, especially on the section around the Lake Casa. The avid trekker said that trekking on the section around Lake Casa seemed to be talking to the beautiful lake along the way, which made him enjoy the process very much.In order to guarantee the safety of the avid trekkers, the organizer of the event has set up supply points along the route and arranged for a support team to follow them throughout the journey. Volunteers also provided route guidance, order maintenance and other services for avid trekkers on site to ensure the smooth progress of the event and a good experience for avid trekkers.After two days of trekking, more than 90 percent of the participants finished trekking within the scheduled close-door time. At the finish line, the organizer awarded everyone a certificate of honor and a medal.The “Trekking China · The National Trekking Activity” was a “trekking goal” launched by the Chinese Mountaineering Association in 2012, calling on trekking enthusiasts to learn about China with trekking, the healthiest form of outdoor sports. Up to now, more than 100 stations have been held for the National Trekking Activity.TOREAD shares the same concept and goal with the “Trekking China · The National Trekking Activity”. TOREAD has participated in and boosted the smooth progress of the event for many years, thus promoting the continuous progress of the national fitness program.Through 25 years since its foundation, TOREAD has been actively participating in national-level projects such as China’s North and South Pole expeditions, manned space flight, and Mount Everest climbing, to continuously improve its scientific and technological research and development strength. In May 2023, TOREAD released the “Polar Bionic Technology Platform 2.0”, which consisted of 13 TiEF fabric technologies and 4 SAFree outsole technologies. With “taking from nature and using for nature” as the inspiration for bionics, TOREAD draws on the evolutionary characteristics such as natural biological morphology, structure, characteristics and functions, and combines with product concepts for R&D and design innovation, to meet the functional needs of consumers and professional users from inner wear to outer wear and from head to toe in all climate changes and for various occasions. The products of TOREAD cover outdoor clothing, equipment, shoes, etc.In the future, TOREAD will continue to work with the “Trekking China · The National Trekking Activity” to communicate the concept of outdoor sports, cultivate outdoor sports culture, and advocate outdoor healthy life, thus enabling more people to fall in love with the outdoor sports and enjoy the happiness and changes brought by outdoor sports!(All pictures are provided by the event organizing committee)"},{"id":"450","title":"TOREAD Boosts 2024 China Leye Karst Cave Tiankeng Trail Running Race & China100 Trail Running Race (Leye · China)","cover":"https:\/\/www.toread.com.cn\/Uploads\/2024\/0701\/news4.jpg","summary":"The other day, the 2024 China Leye Karst Cave Tiankeng Trail Running Race & China100 Trail Running Race (China·Leye) kicked off in Leye County, Guangxi. Nearly 700 mountain off-road enthusiasts from countries such as the UK, Belgium, Germany, France, the United States, Kazakhstan, and Moldova, as well as from all over the country, gathered in Leye County, the "City of Tiankeng", to experience the unique charm of mountain off-road sports and karst landforms.The race is divided into 101km, 56km and 20km groups, with a clockwise loop line passing through sinkholes, caves, forests, traditional villages and other sites. Among them, the 101-km track passes through 8 karst caves such as Tanjiadong, Mihun Cave, and Baizhu Cave, and more than 10 sinkholes such as Dacao Tiankeng, Dashiwei Tiankeng, and Baidong Tiankeng, and pass through Longping traditional village, Orchid Base and Yunshang Flower City. The cumulative length of the caves is nearly 10 kilometers, with the lowest elevation of 893 meters and the highest elevation of 1,491 meters, with a cumulative climb of 3,728 meters. The relatively friendly track is a 20-kilometer track, with the whole track passing through three caves, and the total length of the track is 3 kilometers. TOREAD provided a variety of professional clothing and equipment for this event, including interchange jackets, jackets, short-sleeved T-shirts and sun-protective clothing.In recent years, outdoor sports in China have been booming, and trail running has been heating up, with an increasing number of outdoor enthusiasts taking part in it. Trail running is a sport of running and hiking in the wild natural environment. Due to great undulations encountered when passing through mountains, sometimes participants need to climb slopes and conduct stream-trekking, which is interesting and risky, and poses high requirements for clothing and equipment.The clothing provided by TOREAD this time adopts a number of fabric technologies in the self-developed "TiEF Platform 2.0". Taking "let nature take its course" as the inspiration, TOREAD innovates its product design by drawing on the evolutionary characteristics of natural biological forms, structures, traits, and functions, combined with product concepts, to meet the functional needs of consumers and professional users from the inside out and from head to toe.Over the years, TOREAD has been a strong supporter of domestic outdoor sports and events. In 2023, TOREAD sponsored 17 events including the A-level outdoor sports competition of the General Administration of Sport, the National Walking Assembly, and the National Outdoor Canoeing Competition, which are distributed in core cities such as Beijing, Tianjin, Chongqing, Xi'an, and Chengdu, with nearly 20,000 directly participants.By supporting outdoor events, TOREAD enables more outdoor enthusiasts to experience the wearing experience of Chinese outdoor clothing. In the future, TOREAD will continuously enhance its industrial design capabilities through innovation, creativity, and creation, committed to spreading the concept of outdoor sports, cultivating outdoor sports culture, advocating positive and healthy outdoor sports and a nationwide fitness lifestyle, and steadfastly promoting the high-quality development of the outdoor sports industry, exploring the bright future of outdoor sports.(All pictures are provided by the event organizing committee)"}]}