On Feb. 21, 2008, an activity themed in“Journey With No Boundary  Aurora Borealis”of 08 Autumn and Winter outdoor new products release conference was held at Beijing Bailuyuan Holiday Village.

The distributors all over the country, news media and social people attended this activity. At this conference, Toread company issued 08 Autumn and Winter latest outdoor clothing, footwear and equipment , showed the latest design concept of new seasonal products and forecasted fashion trend for outdoor products. As the leading brand among outdoor industry in China, Toread appeared outstanding capability of design and R&D and strong development.
   
The theme of Toread 08 new products release conference is “Journey With No Boundary  Aurora Borealis”,  its inspiration of whole design resulted from beautiful snow in the Arctic Pole and mysterious northern lights. The Arctic Pole is one of areas which are not still exploited by human feet and modern industry. There is no boundary in the Arctic Pole, which is the only Holy Land with freedom and harmony on the earth. The mysterious aurora borealis is the symbol of natural and beautiful lights. As the leading brand in China outdoor industry, Toread always encourage health and free outdoor movement, which aims to promote the harmony between people and nature. Through absorbing freedom, hope, beauty and harmony in the Arctic Pole, the concept of brand “Follow Your Dream” has been perfectly combined with design concept in the new products.
 
In 2008, Toread already entered into the first year of second foundation. According to 08 new products release conference, strong team of design and R&D would bring new energy and passion for “TOREAD” brand. Meanwhile, Toread would also keep on leading the trend and fashion of China outdoor equipment.