The first Shanghai east coast “TOREAD” cup hiking race news conference was hold at Oct. 16, 2008. Toread is the main sponsor of the race. In the conference, the representative of Toread gave a speech.

In nowadays, outdoor sports have become more and more popular. It is a charming and health life style, more challenge and more interesting. What is exciting is that people in domestic begin to accept the concept of outdoor sports. Especially in big cities, more and more people pursue the high quality life and pay more attention to the sports quality. They not only pursue the harmony among human beings, but also between the human beings and the nature, according to the representative of Toread.

He said, “It is our honor to be the main sponsor of the race, and I wish the race will be hold succefully.”He pointed that, Beijing Toread Outdoor Products Co., Ltd was founded in 1999. It has established a complete set of system including the design, production, retail and transportation. Its independent intellecture property “TOREAD” has been qualified as the well-known trademark of China. With "all-around outdoor safeguard" as base of the brand, TOREAD applies latest materials and techniques extensively; issues strong functional, innovative and reliable quality outdoor products continuously. With the guarantee of comfort and safeguard, all of our products aim to bring consumers enjoyment and free their minds during outdoor activities. ----------"TOREAD, follow your dream".

As a responsible national enterprise, we will commit ourselves to boost the outdoor sports and the outdoor life style.